WithYou's MVP existed in an interesting space - providing organization and sharing for physical coupons.
When speaking to folks about discounts, they consistently mentioned other services (most notably the ones shown above) as reference points for how they interact with deals. We dove in to see how these experiences overlapped with and differed from WithYou's current experience, as well as it's goal endstate.
By examining competitors as well as people's interactions with paper mail coupons, we created a model that described an ideal discount experience.
In order to make coupon results more relevant for users, we needed to add metadata-based sorting options, such as nearby, new, or soon-to-be expired. In order to add these options separately from the existing business category options, we added a scrolling top-bar that contains category filters.
In order to create longterm connections between neighbors and businesses, users are now able to follow businesses to receive notifications about deals from their favorite businesses. In time, this functionality would be extended to include a business's rewards program and special spontaneous deals based on geofencing.
The current design's small cards and lack of deal titles made it very difficult for users to quickly ascertain if a deal was worth their time, driving down engagement.