Leaving the readers to discovery
At-Bay's old knowledge home had the following shortcomings: Their header area was not converting as well as they would have liked; articles were written with certain topics and series in mind, but were sorted strictly chronologically; finally, important broker documents were only easily found using the search function and prior knowledge of the artifact name.
We solved for these issues by:
- Allowing users to see article topics at the very top of the experience, and break up articles in the content flow using these titles to create a sense of continuity.
- Creating a Broker Hub and a For Brokers rail, creating a clear path for this swath of At-Bay's audience.
- Creating a more extensible and interactive header area, in which their most valuable and engaging content can live.