Posit's reposition towards it's enterprise products prompted us to take a close look at the download and install experience for their Server and Pro products. User feedback highlighted three areas for improvement.
Posit's pricing is competitive and flexible. Transparent, however, it has not traditionally been. The Posit's team approach to explaining bulk and package savings was "to get customers on the phone and walk them through it". We set out to empower Posit's rockstar sales team to focus on closing deals instead of explaining cost savings by increasing pricing transparency in their pricing tool.
The Posit's team approach to explaining bulk and package savings was "to get customers on the phone and walk them through it".
Posit's original pricing calculator only functioned on its Team Product, which was itself a discounted bundle of enterprise solutions. To improve clarity on the comparative benefits of both team size and product selection, we identified the following issues:
At-Bay's old knowledge home had the following shortcomings: Their header area was not converting as well as they would have liked; articles were written with certain topics and series in mind, but were sorted strictly chronologically; finally, important broker documents were only easily found using the search function and prior knowledge of the artifact name.
We solved for these issues by:
If you like what you see and want to work together, let's connect!
michaelgkwok@gmail.comor
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