Butchershop Project Showcase

Designs for an integrated brand growth and digital transformation agency. Projects included full site redesigns, feature updates, and experience strategy scoping.
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Table of Contents: 
Posit (formerly RStudio)
At-Bay

Featured Client

Posit (Formerly RStudio)

Full marketing site redesign to maintain Posit's stewardship of the popular RStudio IDE and R community while broadening their horizons to Python and beyond.

Before

After

Project Info
Posit was at a major inflection point, realizing that their product offerings had outgrown the RStudio name, which placed an undue emphasis on the titular IDE.

And while the organization had made great strides in content and community engagement in the past 2 years, the same love and attention had not been paid to their brand or website.

Our team was brought in to streamline RStudio's content offerings while integrating a new design system which matched the power and simplicity of their data science tools.
Highlighted Updates
  • Updated UI Style
  • Extensible Download System
  • Dynamic Pricing Experience

Feature

Extensible Download System

Posit's reposition towards it's enterprise products prompted us to take a close look at the download and install experience for their Server and Pro products.  User feedback highlighted three areas for improvement.

STarting Point

Leaving the heavy lifting to users

Result

Owning the download experience

Feature

Dynamic Pricing Experience


Posit's pricing is competitive and flexible. Transparent, however, it has not traditionally been. The Posit's team approach to explaining bulk and package savings was "to get customers on the phone and walk them through it". We set out to empower Posit's rockstar sales team to focus on closing deals instead of explaining cost savings by increasing pricing transparency in their pricing tool.

The Posit's team approach to explaining bulk and package savings was "to get customers on the phone and walk them through it".

Starting Point

Limited Information

Posit's original pricing calculator only functioned on its Team Product, which was itself a discounted bundle of enterprise solutions. To improve clarity on the comparative benefits of both team size and product selection, we identified the following issues:

Result

Proving business impact at a glance

Featured Client

At-Bay

Hooking up At-Bay's content team with a shiny new home.
Project Info
At-Bay is a Cyber-Security insurance company for the 21st century with dynamic pricing and binding quotes available for clients.

As they expanded their target range from insurance brokers to the wider Cyber-Security conversation, they needed a new home which would help their new audiences jump into the articles that matter.
Highlighted Updates
  • Clearly identifying audiences and providing Brokers with their own interaction path.
  • Topic based navigation rails.
  • A dynamic header above the fold that allows them to introduce multiple topics to users.

Result

Leaving the readers to discovery

At-Bay's old knowledge home had the following shortcomings: Their header area was not converting as well as they would have liked; articles were written with certain topics and series in mind, but were sorted strictly chronologically; finally, important broker documents were only easily found using the search function and prior knowledge of the artifact name.

We solved for these issues by:

Before

After

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